Вопросы по дисциплине:
Продуктовые (маркетинговые) стратегии организации
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| № | Вопрос | Действия |
|---|---|---|
| 21 | Which of the following are the three broad groups of organizational characteristics segmentation criteria? | Открыть |
| 22 | The purpose of evaluating the attractiveness of differing market segments identified in the second stage of the market segmentation process is to: | Открыть |
| 23 | A key benefit of the STP process is: | Открыть |
| 24 | … are used in the positioning process to illustrate differing attributes of a selection of brands. | Открыть |
| 25 | Peter Drucker noted the relationship between selling and marketing in the following terms: | Открыть |
| 26 | Market positioning does not involve: | Открыть |
| 27 | A … involves analysis of marketing strategy, value to the customer, price quality relationship, competition, effect on distribution/retailers, political factors, and cost, among others. | Открыть |
| 28 | Pricing decisions are influenced by external factors such as: | Открыть |
| 29 | … occurs when companies temporarily reduce their prices below the standard price for a period of time to raise awareness of the offering to encourage trial, and raise short-term brand awareness. | Открыть |
| 30 | … is influenced by perceptions of the fairness of prices set, latitude of price acceptance and frequency of purchase, price presentation and advertising. | Открыть |