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A key benefit of the STP process is:
Варианты ответа:
  • less effective and efficient allocation of company resources to targeted market segments promising the greatest ROMI
  • decreasing a company’s competitive position by rejecting direction and focus for marketing strategies
  • examining and identifying growth opportunities in the market through the identification of new customers, growth segments, or new product uses
Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
Курсы в категории: Маркетинг и реклама
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