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The purpose of evaluating the attractiveness of differing market segments identified in the second stage of the market segmentation process is to:
Варианты ответа:
  • identify the specific members of each segment to be able to contact each of them directly
  • determine the level of resources that must be committed to each segment
  • evaluate the market potential within each segment
  • design marketing strategy and tactics to reinforce the firm’s image
Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
Курсы в категории: Маркетинг и реклама
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