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… is based on the idea that customer expectations of the service they will receive shape their perception of the actual service encounter.
Варианты ответа:
  • Service quality
  • Service action
  • Service recovery
  • Service satisfaction
Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
Курсы в категории: Маркетинг и реклама
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