#794237
B2B marketing is fundamentally different from consumer goods or services marketing because:
Варианты ответа:
  • distribution channels for business products are significantly longer
  • customer relationships for business products tent to be short-term and transactions-based
  • organizational buyers do not consume the products or services themselves
  • customer service plays a smaller role in the distribution of business products
Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
Курсы в категории: Маркетинг и реклама
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