#794190
Psychographic segmentation is based on:
Варианты ответа:
  • the quantitative side of consumer demographic analysis
  • the quantitative side of consumer geographic analysis
  • grouping people according to their psychological characteristics, values, and lifestyles
  • individuals’ residential patterns and life-cycle preferences
Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
Курсы в категории: Маркетинг и реклама
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