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Все вопросы
- Which type of group's presumed perspectives or values are being used by an individual as the basis for his or her current behavior? #231
- Which type of reference group influence occurs when an individual fulfills group expectations to gain a direct reward or to avoid a sanction? #232
- Which of the following is NOT a criterion used to classify groups? #233
- Which type of group includes family and friends and involves strong ties and frequent interaction? #234
- Which type of group includes organizations such as professional associations and neighborhood associations that involve relatively weak ties and less frequent interaction among its members? #235
- Which type of influence occurs when an individual uses the behaviors and opinions of reference group members as potentially useful bits of information? #236
- A distinctive subgroup of society that self-selects on the basis of a shared commitment to a particular product class, brand, or consumption activity is known as a ________. #237
- Which of the following is NOT an application of consumer behavior? #238
- Samantha and Greg have owned an MG for several years and enjoy taking road trips through the Rockies with other MG owners every year. Which characteristic of brand communities does this illustrate? #239
- Perception is a process that begins with consumer exposure and attention to marketing stimuli and ends with consumer ________. #240