#1160071

#1160071: Samantha and Greg have owned an MG for several years and enjoy taking road trips through the Rockies with other MG owners every year. Which characteristic of brand communities does this illustrate?

Samantha and Greg have owned an MG for several years and enjoy taking road trips through the Rockies with other MG owners every year. Which characteristic of brand communities does this illustrate?
Варианты ответа:
  • similarity
  • rituals and traditions
  • consumers of kind
  • brand traditions
  • brand festing

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Тематика: Исследование поведения потребителей Исследования поведения потребителей Поведение потребителей
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