Вопросы по дисциплине:
Продуктовые (маркетинговые) стратегии организации
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| № | Вопрос | Действия |
|---|---|---|
| 501 | The marketing concept is a philosophy that states that an organization should try to satisfy customers' needs and also | Открыть |
| 502 | The strategic planning process begins with | Открыть |
| 503 | According to the Boston Consulting Group, marketers may classify their products as all of the following except | Открыть |
| 504 | The percentage of a market which actually buys a specific product from a specific company is referred to as that product's | Открыть |
| 505 | A ____ is created when a company matches its core competency to opportunities it has discovered in the marketplace. | Открыть |
| 506 | An analysis of ____ examines internal factors that give the organization certain advantages and disadvantages in meeting the needs of its target markets. | Открыть |
| 507 | The ability of later market entrants to achieve long-term competitive advantages by not being the first to offer a certain product in a marketplace is called | Открыть |
| 508 | ______ allows marketing managers to understand the problems and requirements of lower-level employees. | Открыть |
| 509 | The first step in the strategic performance evaluation is to | Открыть |
| 510 | Communicating with the marketing unit, motivating marketing personnel, and coordinating marketing activities are part of the _____________ component of strategic planning. | Открыть |