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The ability of later market entrants to achieve long-term competitive advantages by not being the first to offer a certain product in a marketplace is called
Варианты ответа:
  • first-mover advantage.
  • early-mover advantage.
  • first-mover disadvantage.
  • late-mover advantage.
Тематика: Основы маркетинга Продуктовые (маркетинговые) стратегии организации Стратегический маркетинг
Курсы в категории: Маркетинг и реклама
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