#794215
One approach to branding is to use the same brand name for everything a company produces. However, there are several drawbacks to this approach. Which of the following is not an identified drawback to this approach.
Варианты ответа:
  • It is more expensive as the company has to spend money promoting all its product and also itself
  • It can confuse the values of the brand where products within the branded range are too diverse
  • One poorly performing product can tarnish all products carrying the name
  • It can make it difficult for a company to dispose of a division or product line as the main value of a product is often the brand name
Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
Курсы в категории: Маркетинг и реклама
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