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Services are characterized by five distinct characteristics. These are:
Варианты ответа:
  • intangibility, value, variability, inseparability, and a lack of ownership
  • intangibility, value, variability, inseparability, and profitability
  • intangibility, perishability, variability, inseparability, and a lack of ownership
  • intangibility, value, variability, inseparability, and relationship
Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
Курсы в категории: Маркетинг и реклама
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