Вопросы по дисциплине:
Маркетинговые исследования и ситуационный анализ
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| № | Вопрос | Действия |
|---|---|---|
| 1461 | (one word) Companies can’t store and inventory services because of their …. | Открыть |
| 1462 | Read the description of several Apple products. The Macbook is a hugely popular product at the moment, but it’s unlikely to gain any more market share. The iPhone has been selling well, and there’s all indication that the sales are going to grow further. The iPod is a product that used to be popular in the past but now very few people buy it. Moreover, it’s believed that the sales aren’t going to increase. The Apple TV isn’t selling well nor is it making much profit at the moment because there are other competitors. However, many experts agree that the demand is going to be higher in the future. How much investment does each product need? Why? | Открыть |
| 1463 | (four answers) The marketing mix originally included … | Открыть |
| 1464 | (one word) One of the criticisms of the marketing mix is that it is … rather than consumer-oriented. | Открыть |
| 1465 | Match the letters of PEST to their meanings: | Открыть |
| 1466 | The objective of the PEST analysis is … | Открыть |
| 1467 | Put the stages of marketing research in the correct order: | Открыть |
| 1468 | Match the research approaches to their descriptions: | Открыть |
| 1469 | (three answers) The research plan includes … | Открыть |
| 1470 | You’re a marketer for a Moscow-based business. You’ve been selected to attend a trade fair over in Hong Kong. It’s important for the company as they’re thinking of setting up a branch there soon. What else do you think you should do while you’ll be staying in Hong Kong? | Открыть |