Вопросы по дисциплине:
Базовые понятия. Основные характеристики рыночной экономики. Поведение потребителя и потребительский выбор
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| № | Вопрос | Действия |
|---|---|---|
| 4001 | The idea of data visualization is the presentation of data in the form of (choose several answers) … | Открыть |
| 4002 | Match the main terms of Unit economics with their descriptions: | Открыть |
| 4003 | The benefits of Databases are (choose several answers): | Открыть |
| 4004 | The type of big data analysis studying customers’ behavior to determine most popular products and services is called … | Открыть |
| 4005 | Read the list and decide in which situations a person will need creativity? | Открыть |
| 4006 | Read the text below: It is considered to be the digital storefront location of your brand.The customers can firm the basic information about the brand there. It should be simple and easy to navigate. Its design should be consistent and match the logo of the company. Which of the elements of digital brand design is this? | Открыть |
| 4007 | Read the text below: This is an extent to which customers are familiar with your brand. You can assess it by giving them a closed question (Do you know company X?/Please, match the logos of the companies to their names.) or the open one (What is the name of the company to which this logo belongs?). Ot is decided into aided and unaided. This measurement gives information on how your business is performing overall. Characteristics of which brand research term are mentioned there? | Открыть |
| 4008 | Read the text below: It includes factors of communication with other people and interaction with technology: support from other people, sharing ideas, having access to knowledge, instrumental support, etc. What category of creativity is mentioned there? | Открыть |
| 4009 | Read the text below: It is very essential in brand design as it has a direct and strong influence on the consumer's psychology. It has to be consistent across different platforms and products to make your brand look unified. Nevertheless you can endlessly experiment with it, you have to be careful not to go overboard. Characteristics of which element of brand design are mentioned in the text? | Открыть |
| 4010 | Consider the situation: The owner of the company Y has developed a brand design for his company, but it didn't work out: the consumers even started to avoid his company often after that. He decided to show his brand design strategy to professionals. Here are its characteristics: The primary colors: orange and brown The secondary color: pink The font: Algerian Animation is used, but moderately. Iconography is used excessively: for example, very complicated schemes All the elements are the same everywhere What elements of brand design of the company Y would you change to improve the situation? | Открыть |