Вопросы по дисциплине:
Продуктовые (маркетинговые) стратегии организации
Сбросить фильтр
| № | Вопрос | Действия |
|---|---|---|
| 81 | The … process commences at corporate level. Here the organization sets out its overall mission, purpose, and values. | Открыть |
| 82 | A statement that sets out what the organization wishes to achieve in the long term is referred to as: | Открыть |
| 83 | Large organizations create …, which assumes the role of a separate company and create their own strategies and plans in order to achieve their corporate goals and contribution to the overall organization. | Открыть |
| 84 | Which of the following is not part of an organization’s microenvironment? | Открыть |
| 85 | The key five forces examine competition among firms, potential entrants, buyers and: | Открыть |
| 86 | What does the Porter’s five forces aim to achieve? | Открыть |
| 87 | What is the term used in Ansoff’s matrix for increasing market share with existing products in existing markets? | Открыть |
| 88 | SWOT is an acronym for: | Открыть |
| 89 | An organization can offer standard products at acceptable levels of quality, yet still generate above-average profit margin by adopting … | Открыть |
| 90 | What term is used to describe the competitive space where products are not yet well defined, competitors are not structured and the market is relatively unknown? | Открыть |