Вопросы по дисциплине:
Продуктовые (маркетинговые) стратегии организации
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| № | Вопрос | Действия |
|---|---|---|
| 531 | Market researchers for a local bakery determined that Jewish people consume 63% of the portion of bagels sold in New York City. This is an example of ____ influence on consumer buying decision processes. | Открыть |
| 532 | The three major types of reference groups are | Открыть |
| 533 | The primary value that a marketer expects to receive from a customer in an exchange relationship is | Открыть |
| 534 | Which of the following is an example of consumer misbehavior? | Открыть |
| 535 | Purposeful actions to take advantage of or harm others during a transaction is best described as | Открыть |
| 536 | Traditionally, most firms entered international markets | Открыть |
| 537 | The forces that affect foreign markets may differ dramatically from those affecting domestic markets. This makes a careful ____ a critical part of a successful international marketing strategy. | Открыть |
| 538 | In Singapore, the price of imported Scotch is $30 per glass as opposed to Scotch from Singapore, which is $3. Which of the following do you think accounts for the difference in price? | Открыть |
| 539 | When a glove manufacturer in South Korea is allowed to sell only a certain number of plastic gloves to Japan, that firm is facing a(n) | Открыть |
| 540 | Special interest groups and regulatory bodies are ____ forces that must be taken into account in international marketing. | Открыть |