Вопросы по дисциплине:
Продуктовые (маркетинговые) стратегии организации
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| № | Вопрос | Действия |
|---|---|---|
| 521 | A forecasting method that predicts sales based on relationships between past sales and other variables is called | Открыть |
| 522 | The three basic forms that a product can take are | Открыть |
| 523 | The sales forecasting method that consists of making a product available to buyers in one or more locations and measuring purchase response is | Открыть |
| 524 | Purchasers who buy products for personal or household use and not for business purposes are called the | Открыть |
| 525 | In the consumer buying decision process, a buyer will search his or her memory for information about products that might solve the problem they have identified in the | Открыть |
| 526 | Which of the following consumer decision-making processes will probably be used in purchasing toothpaste? | Открыть |
| 527 | Joann and Rachel are searching for an apartment. They will most likely engage in which one of the following forms of decision making? | Открыть |
| 528 | People's needs to grow, develop, and achieve their full potential are referred to by Maslow as ____ needs. | Открыть |
| 529 | Thoughts about who is around when the product is purchased relate to which of the following situational influences? | Открыть |
| 530 | The development of a person's self-concept is a function of | Открыть |