Вопросы по дисциплине:
Продуктовые (маркетинговые) стратегии организации
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| № | Вопрос | Действия |
|---|---|---|
| 511 | Distribution, price, promotion, and product are all elements of | Открыть |
| 512 | A marketing plan document usually begins with a(n) | Открыть |
| 513 | _____ data yields information that can be communicated through numbers or metrics | Открыть |
| 514 | If a marketing researcher is interested in observing group interaction during an informal, unstructured, and open-ended data collection process, he or she should use | Открыть |
| 515 | An overall plan for obtaining the information needed to address a research problem or issue is called the | Открыть |
| 516 | An informed guess or assumption about a certain problem or set of circumstances is known as | Открыть |
| 517 | A firm has conducted market research and found that customer satisfaction with its product is quite high. Nonetheless, repurchase behavior is very low. The research design evidently has a problem with | Открыть |
| 518 | Data that are observed or collected directly from respondents are called direct samples. | Открыть |
| 519 | The first step in the target market selection process is | Открыть |
| 520 | When a company has its sales forecasts prepared by management consultants, economists, or college professors, it is using a(n) | Открыть |