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Вопросы по дисциплине: Общий и стратегический менеджмент Сбросить фильтр
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241 What are the responsibilities of top management? Открыть
242 According to Porter, the generic competitive strategy that reflects the ability of the corporation or its business unit to design, produce, and market a comparable product more efficiently than its competitors is called Открыть
243 What are the three generic competitive strategies that Porter promotes as the means for outperforming other corporations in a particular industry? Открыть
244 According to Porter, the generic competitive strategy that reflects the ability to provide unique and superior value to the buyer in terms of product quality, special features, or after-sale service is called Открыть
245 According to Porter, the term that applies to the breadth of a company's or business unit's target market is called Открыть
246 Walmart, as a discount retailer, is an example of a company following which of Porter's competitive strategies? Открыть
247 Apple is an example of a company following which of Porter's generic competitive strategies? Открыть
248 Which of Porter's competitive strategies recommends that a company emphasize a particular buyer group or geographic market and attempts to seek a cost advantage in its targeted segment? Открыть
249 Which of Porter's competitive strategies concentrates on seeking differentiation in a particular buyer group, product line segment, or geographic market? Открыть
250 When a company following a differentiation strategy ensures that the higher price it charges for its higher quality is not priced too far above the price of the competition, the company is using the process of Открыть