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The components of a product or service offer include:
Варианты ответа:
  • core benefits, attributes or features, support and services, and customer loyalty programs
  • core benefits, attributes or features, support and services, and potential benefits
  • customer benefits, attributes or features, warranty, and potential benefits
  • customer benefits, core services, customer helplines, and home delivery
Тематика: Маркетинг в отраслях и сферах деятельности Основы маркетинга Продуктовые (маркетинговые) стратегии организации
Курсы в категории: Маркетинг и реклама
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