#1382791
What is the main difference between standardization and adaptation in international marketing?
Варианты ответа:
- Standardization involves using the same marketing strategy across all markets, while adaptation involves tailoring strategies to local markets.
- Standardization focuses on adapting products for local preferences, while adaptation is about global consistency.
- Standardization is about localizing products, whereas adaptation involves creating new products.
- Standardization requires different marketing channels for each market, while adaptation uses a single channel.
Курсы в категории:
Экономика и управление