Match the methods of neuromarketing and their advantages:
🧠 Тематика вопроса:
Курс направлен на изучение ключевых принципов и методов, необходимых для понимания и применения современных технологий в профессиональной деятельности. Рассматриваются основные концепции, инструменты и практики, позволяющие эффективно решать задачи в данной области. Особое внимание уделяется развитию аналитических навыков и умению работать с информацией. Программа включает теоретические модули, практические задания и разбор реальных кейсов для закрепления знаний. Подходит для студентов и специалистов, желающих углубить свои компетенции.
Варианты ответа:
- Electroencephalography
- it is inexpensive, easy to conduct and straightforward to interpret, it can be turned around quickly
- they are cheap, the metrics are intuitive, have fast turnaround time, and it is scalable
- they get smarter in course of time and they are able to find patterns in the complex data
- Eye-tracking
- Functional magnetic resonance imaging or functional
- Implicit measures
- Biometrics
- Consumer Neuroscience and Artificial Intelligence
- it measures brain activity at the speed of cognition, directly. The equipment has become more affordable and portable
- it is che, scalable and delivers results in short timeframes
- it is non-invasive, gives detailed information and it works well with static stimuli
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