Read the text below and answer the question: You are a social media manager at a small business and you’ve just recently been hired. Starting a new job is always hard but this time it’s even harder because your boss thinks that the social media accounts of the company are already doing great. The previous social media manager has done the bulk of the work and managed to get the account up to 50k followers. However, engagement rates are low and there are next to no sales from that social media. Question: What has gone wrong with the social media strategy?