#1237082

#1237082: Read the list below and decide in which situations should the owners use brand research?

Read the list below and decide in which situations should the owners use brand research?
Варианты ответа:
  • The owner of the company X decided to launch the whole collection of new products and wants to promote it.
  • The owner of the company X realized that the company doesn't have enough money to continue trading and he is thinking about declaring bankruptcy.
  • The owner of the company X decided to change the brand design, including its name and logo.
  • The owners of the companies A and B want to commit a merger of the two companies and are not sure about the results of such a big change.
  • The owner of company X realized that his current employees are not suitable enough for the level of the service he wants his company to provide.
Тематика: Базовые понятия. Основные характеристики рыночной экономики. Поведение потребителя и потребительский выбор Инструменты и методы бренд-исследований Психологические аспекты проектирования работы
Курсы в категории: Экономика и управление
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