#1232360
Match the methods of neuromarketing and their advantages:
Варианты ответа:
  • Electroencephalography
  • it is inexpensive, easy to conduct and straightforward to interpret, it can be turned around quickly 
  • they are cheap, the metrics are intuitive, have fast turnaround time, and it is scalable
  • they get smarter in course of time and they are able to find patterns in the complex data 
  • Eye-tracking
  • Functional magnetic resonance imaging or functional 
  • Implicit measures
  • Biometrics
  • Consumer Neuroscience and Artificial Intelligence
  • it measures brain activity at the speed of cognition, directly. The equipment has become more affordable and portable
  • it is che, scalable and delivers results in short timeframes 
  • it is non-invasive, gives detailed information and it works well with static stimuli 
Тематика: Основы маркетинговых исследований Отраслевая специфика маркетинговых исследований Теория и практика маркетинговых исследований
Курсы в категории: Маркетинг и реклама