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Creating value a long a different dimension from existing offerings and subsequently disrupt the incumbent companies, business New tech innovations which require compatibility, meeting existing standards and satisfying government r Ambiguity vs Planning, Creativity vs Discipline, Urgency vs Patience, Flexibility vs Organization structure, Responsiveness vs Systematic processes, Risk taking vs Controlled risk and Short term ac All 4 principles (bird in hand, affordable loss, crazy quilt and lemonade) are put together ar The situation when start-up entrepreneurs often begin with a reality distortion field is