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This process of breaking down large, heterogeneous consumer or industrial markets into more homogen _________ data comprise information that others have put together relating to your industry The ______ approach utilizes published statistics and weights them by an index that may be some factor such as the percentage of the population wit The principal ingredients of a marketing program include all of the f _________ permit customers to deduct a percentage amount from the net cost of their purchases if payment is made in cash at the time of purchase or full payment is