#1160082
Sam doesn't know much about digital video recorders, so when he went shopping for one, he decided on the model that had the highest price and the best warranty as well as one he had seen a lot of advertising for. Sam used these factors as ________.
Варианты ответа:
  • just noticeable difference cues
  • choice determinants
  • quality signals
  • inferential variables
  • sensory cues
Тематика: Исследование поведения потребителей Исследования поведения потребителей Поведение потребителей
Курсы в категории: Маркетинг и реклама
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